We speak to Berkley Egenes, Chief Marketing & Growth Officer at Xsolla:
Why did Xsolla choose to partner with Stevenage FC?
When looking for partners to collaborate with, we look for innovation, creativity and connectivity for those who help bring people together. Stevenage FC as an organisation aligns with our ethos and mission to bring people together and to help everyone “Enjoy the Game”.
We bring opportunities together in the video game community and to fans around the world. Whether you’re on the pitch, playing on a mobile device, or gaming on a PC at home, everyone is a gamer in their own way. We’ve found the perfect partner to help share this story and vision.
How does this partnership with Stevenage FC help Xsolla connect with the gaming community?
This collaboration with Stevenage FC allows Xsolla to connect with the gaming and football communities by bridging the gap between virtual and real-world experiences. By associating with a club which has proven its reach and connection within the gaming culture, Xsolla taps into a local grassroots audience which values creativity and authenticity. Our partnership provides a unique platform to engage players at the intersection of football in the UK and video games on a local level while having a global following and reach.
In what ways does Stevenage FC’s innovative approach to marketing resonate with Xsolla’s mission in the video game industry?
Stevenage FC’s approach of creating new ways to encourage engagement with all football fans echoes Xsolla’s mission to provide the opportunity for games to be played and enjoyed by fans around the world.
Just as Stevenage FC has created incredible content and fan engagement opportunities in real life and online, Xsolla shows fans how they can enjoy their favourite video games. We believe every fan and player should have the opportunity to “Enjoy the Game” no matter where they are located. We are working on new and innovative tools and services to help make that possible and Stevenage FC is going to help us share this story.
Finally, how important is it for Xsolla to work with partners that reflect their values, and how does Stevenage FC align with that philosophy?
We believe in making connections to bring opportunities together for video game developers to fund, launch and monetise their games. Looking at 2024 and now 2025, we wanted to do things differently and to align with the most passionate fans in the world – football fans – to help communicate this vision and belief: We are all gamers.
No matter if you are in Los Angeles, California or Stevenage, Great Britain or anywhere in between, you too are a gamer and you have the opportunity to play your favourite games when and where you want. By having this shared belief, Xsolla and Stevenage FC will continue to show the world what is possible.
