We interview Chris Meredith, SVP EMEA at Xsolla about their decision to sponsor Stevenage Football Club, and support businesses in Stevenage.
What motivated Xsolla to partner with Stevenage Football Club, particularly in the context of being a global video game commerce company?
Xsolla partnered with Stevenage FC to expand its brand presence beyond the gaming industry and tap into a broader, more diverse audience. Football, a globally popular sport, offers us a platform to reach new potential customers and partners. By collaborating with a UK-based football club, Xsolla can engage directly with a passionate and loyal fanbase, enhancing community connections and raising awareness of who Xsolla is but in a different sector. This partnership aligns with Xsolla’s growth strategy and Stevenage FC’s goals of bringing innovative partners to the club, benefitting both organisations through increased visibility and engagement.
Stevenage FC is a smaller club in League One. What made this club stand out as an ideal partner for Xsolla?
Partnering with a League One club like Stevenage FC aligns perfectly with our goals at Xsolla. It allows us to connect with a passionate and engaged community while supporting grassroots football. This collaboration offers a unique opportunity for Xsolla to expand its presence in the UK, reaching new audiences authentically. We see great value in working with a club on the rise, mirroring our own growth and innovation.
How do you envision this partnership benefiting the local community in Stevenage?
Supporting local communities is at the grassroots of what we do, reflecting our deep commitment to nurturing talent and fostering growth across multiple arenas. This includes our dedication to grassroots football, both the men’s and women’s, and gaming development across the European interactive entertainment marketplace.
This partnership isn’t just about football; it’s about community, growth, and providing equal opportunities to everyone in the future. We are committed to this partnership for the long haul and look forward to its positive impact on the Stevenage community.
What message do you hope this sponsorship sends to both the gaming community and the football world?
The main aims of the sponsorship are to increase brand visibility and awareness, particularly among football fans who might also be gamers. This collaboration is an exciting opportunity to support local sports and contribute to the community, reflecting our commitment to grassroots initiatives. By partnering with Stevenage FC, we aim to enhance the football experience for fans and players, launching exciting initiatives that bring everyone closer to the game. We believe in the power and influence of local communities to help build a strong foundation for the future.
And finally, what is it you love about Stevenage and the football club?
Stevenage FC’s innovative and creative approach to sponsorship aligns with our brand values of innovation and creativity. We appreciate the club’s willingness to think outside the box, which allows for more engaging and memorable collaborations. This spirit of innovation made the club an ideal partner for Xsolla, as we both seek to bring fresh and exciting experiences to our respective audiences.
Stevenage has a unique charm that blends a rich history with a strong sense of community. The town’s passion for football is infectious, and the support for the local club is truly inspiring. Stevenage’s spirit of resilience and ambition resonates with us, making it an exciting place to be involved.
