In Stevenage and across Hertfordshire, logistics plays a big part in keeping life running smoothly – from supermarket deliveries to building supplies. But with a national driver shortage still affecting many businesses, knowing how to attract and retain top driving talent has never been more important.
Here’s a practical guide for local employers on how to find skilled drivers – and just as importantly, how to keep them.
🎯 What to Look for in a Professional Driver
Hiring the right person starts with knowing exactly what you need. Here are the essentials most transport roles require:
- Valid Licences – Whether it’s a Class 1 or 2 HGV licence, drivers must be properly qualified for the vehicles they’ll be operating.
- CPC (Certificate of Professional Competence) – This is legally required for most professional drivers in the UK.
- Specialist Qualifications – Depending on the role, you might need drivers with ADR training (for transporting hazardous goods) or a HIAB certificate (for crane operation).
- Experience – While seasoned drivers are always in demand, newer drivers with the right attitude and training can be a great investment.
- Soft Skills – Reliability, communication, punctuality, and professionalism are vital traits—especially when drivers represent your business on the road and with customers.
🔍 Where to Find the Right Drivers
Stevenage businesses can tap into several recruitment channels to find qualified and motivated drivers:
- Online Job Boards – Sites like Indeed, Totaljobs, and CV-Library remain popular for posting vacancies.
- Specialist Driving Agencies – Partnering with experts like Driver Require can save time and ensure high standards.
- Social Media – Promoting roles through platforms like Facebook, LinkedIn, or even TikTok can boost visibility.
- Referral Schemes – Incentivising your current team to recommend drivers they trust can bring great results.
🤝 Keeping Drivers On Board
Recruitment is just one part of the puzzle—retaining talent is equally crucial. Here’s what drivers value most:
- Competitive Pay – Ensuring your rates reflect market demand shows drivers they’re appreciated.
- Work-Life Balance – Flexibility in shift patterns, route planning, and time off can reduce burnout.
- Clear Career Pathways – Offering additional training, role progression, or upskilling opportunities builds loyalty.
- Positive Workplace Culture – Respect, fairness, and open communication go a long way in building a happy, motivated team.
🚚 The Local Picture
With Stevenage ideally located near major transport links like the A1(M) and the M25, it’s a prime spot for logistics and transport firms. But competition for qualified drivers is fierce, and businesses need to stand out.
Building a reputation as a reliable and supportive employer—one that listens to its drivers and rewards their hard work—is key to long-term success.
